Instead, they want to see the nitty-gritty behind the shots, which is where Live Photos come into play.įor brands, Live Photos help create a deeper relationship with followers. They’re sick of seeing polished-to-perfection photos that make them feel bad about their own lives. Instagram was once known as the place to post heavily-filtered images of food, sunsets, and anything else that makes your life appear more exciting than it is.Įvery feed was a well-curated depiction of the life we wanted people to see, rather than the backstage shenanigans that accompanied each and every one of those sunsets and posh plated dinners. Why Live Photos Are Perfect for Instagram Not only do they often offer a hilarious “backstage” look at a photo, but they also bridge the gap between videos and stills. These little snippets of life that go further than a simple snapshot are doing the rounds on social media at the moment - and for good reason. Step 4: When you review the photo, press and hold the screen to bring the photo to life.Step 3: Take a photo as normal (no need to hold the shutter down).Step 2: Click the icon at the top that shows a circle with a dotted outline.Step 1: Open up the camera app on your iPhone.They tend to reveal themselves when you’re scrolling through your photos folder, replaying your pre-selfie face in all its glory.īut if you haven’t dabbled in this fun feature, and you’re wondering how to turn live photo on, here’s how: If you’ve got an iPhone, you’ve probably taken a Live Photo by accident at some point. Today, Live Photos are a wildly popular feature of the iPhones 6s and above, and iPad Pros (sorry, Android fanatics). Well, apart from clicking the shutter button, of course. In fact, they are 12-megapixel photos that animate 1.5 seconds of motion either side of the still without you having to do a single thing.

Live photo might seem like a glorified term for video, but this type of media has one foot in the photo camp and one foot in the video camp. Live photos aren’t a new concept, and they certainly aren’t a unicorn of an idea – if the newspapers in Harry Potter could feature moving scenes, then it’s not too big a step to assume that technology today is capable of a similar thing.

Video into live photo